Quality Marketing Blog
When is just as important as What
"We all agree that email marketing is one of the most powerful methods of Internet marketing. And we all know that what's in your email is very important in order to get the results you desire, but did you know that when you send your email is just as important as what's in your email?
Tests have shown that there's one day of the week that gets high sales and another that gets the most clicks. Some tests have indicated that Wednesday was the best day to send out emails and get sales, but more tests have shown that it is the worst day that outperforms all other days by at least 23%.
The summarized results of the tests are:
- Emails sent on Friday results in at least 23% more sales.
- Emails sent out on Tuesday get the worst clicks or views.
- Emails sent on Wednesday get the worst sales.
- Thursday is the best day to send out emails to get raw clicks.
[Source of info is Marketing Manuscript by Mark Joyner (aff)]
I haven't personally tested this, but I have noticed that my blog gets the highest traffic on Tuesday (as opposed to emails which get the worst clicks)… maybe one thing has to do with the other? People would be too busy browsing to check their emails?! I say this with a funny tone but it might be right!
If you would like to test those results yourself, you can use a free ad tracking service like AdTracker.biz to track the clicks of your links on real time. Tracking ads is very important, it allows you to test which email is doing better than the other and it ends the thought of "is someone actually clicking on my links?" to end. "
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